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Privacy Concerns: Marketing Challenge 2012
Privacy concerns will continue to be a key challenge for marketers this year. The question of how much data is being collected regarding consumers’ website usage and how that is shared will continue to...
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Power of independence
As I approach my 10th anniversary with LoSasso, I am inspired to reflect on the differentiating factors I enjoy from working for a privately owned agency. Before I joined the agency, I had experiences...
View ArticleTips for onboarding a new agency (after the first toast, of course)
It’s always an exciting time when an agency wins a new piece of business. It starts with receiving the news, toasting with a glass of champagne and then taking a deep breath to understand that the work...
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Why open minds—and course corrections—are the keys to successful marketing
“Companies rarely die from moving too fast, and they frequently die from moving too slowly.” — Reed Hastings, co-founder and CEO of Netflix In the early 2000s, Blockbuster, the brick-and-mortar video...
View ArticleConsumerization 2.0: The great evolution of the business buyer
Most companies and sales organizations have witnessed firsthand how the Internet and technology, content and social media, and the effects of global competition have produced seismic shifts in both...
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Marketers in manufacturing—don’t ignore these audience insights
After more than 15 years and nearly as many clients in the manufacturing space, we’ve learned a thing or two about marketing to the industry’s machinists, engineers, operations managers and c-suite...
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